Customer Relationship Management (CRMApp)

A web application for managing customers of a Hospital and Care Center.  This application allows marketing and public relations personnel to manage contact information, including filtering contacts based on different criteria and exporting the results in Excel files. As customer data is highly sensitive, data access is subject to a restrictive access-control policy.  For example, a marketing and PR staff member can only access the contact information of those contacts previously selected as targets of a marketing campaign to which he is assigned. The application also allows a General Manager to create marketing campaigns, select the targeted patients, and assign to the campaigns marketing and PR staff members.

 CRMApp is a commercial applications. It is being used by real customers.